We’re New Way, the #1 solution for intelligent interior and exterior shading
We take on the toughest shading challenges: glare, heat, automation, and design integration. As an authorised Lutron, Renson, and Aqara fabricator with our own factory, we bring seamless comfort, control, and aesthetics to every space.
Fast Facts
0M
Curtain tracks sold each year
0K
Shades sold 
per year
0K
Motorized shades sold per year
0+
Employees
Our Story
We did not start in shading. We started in metal.
Every window is a chance to get light, comfort, and privacy exactly right, and we have spent three decades learning how. What began as an aluminium workshop in 1993 is now the region's premium intelligent shading specialist, with our own manufacturing, two brands, and a team of more than 100 people. Here is how we got here.
Across two countries.
We fabricate Aqara tracks for 2,000+ dealers and serve thousands of customers a month across Malaysia and Singapore.
Room to grow.
A new 80,000 sq ft factory in Puncak Alam, our Romafold Romans, and our first Singapore office.
Authorised by Lutron.
We become an official Lutron fabricator, entering premium motorised and smart shading.
The pivot.
Edmond Hong launches BlindsHub an ecommerce arm. New Way commits fully to premium intelligent shading.
Into window coverings.
We shift into curtain tracks and components, learning the dealers, the supply chain, and what the market was missing.
Built on metal.
The Hong family founds New Way as an aluminium extrusion business. Seventeen years in metal build the precision that still defines us.
What we are here to do
A window is more than glass. It shapes how a room feels, how well you sleep, how easily you work, and how much you spend staying cool. Our purpose is simple: to design, craft, and install intelligent shading that gives you effortless control over light, comfort, and privacy, at home and at work.
A new way to see the world.
Why People Choose New Way
Plenty of companies sell shading. Very few can stand behind it the way we do. Six things set us apart, and none of them can be copied overnight.A new way to see the world.
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6 Things That Set Us Apart
We make the hardware and the fabric. Seventeen years in aluminium and tracks before our first shade means one partner who understands the whole system, from the profile to the weave to the motor.
Grade 8 colour fastness (the maximum), 7.5 to 8 g/d tension, and 1% strength loss over 10 years. GREENGUARD Gold, OEKO-TEX, and REACH certified.
Well beyond the market standard, because we control the materials, the fabrication, and the installation. The risk sits with us, not you.
On every luxury and commercial project, one person owns measurement, install, commissioning, and the final walkthrough. A bad installation costs more than any fabric defect.
A real person on the phone and WhatsApp, proactive follow-up, and a team that treats every customer as the most important one in the room.
Lutron-led smart shading inside, Renson tropical shading outside. Most specialists do only one. We design and install the whole property to the same standard.
Any competitor can copy one of these. Copying the whole set takes a 33-year history. That is what you are choosing when you choose New Way.
Trust Where It Matters Most
Over the last five years, New Way has delivered more than 100 projects across homes, businesses, and government. A sense of where our shading lives:
- Government and diplomatic: Malaysian ministries and foreign embassies.
- Hospitality: five-star hotels in Malaysia and across the region.
- Luxury residential: design-led homes with full Lutron integration.
- Healthcare: more than 20 medical cubicle track installations across hospitals and specialist centres.
- Commercial and retail: offices, showrooms, and large-format developments.
How We Work
Our values are not wall art. They are how we behave when no one is watching, and they are the reason the experience feels the way it does.
Well-supported people deliver exceptional work, and exceptional work builds everything else.
Every interaction starts with warmth, not a script.
We stay curious and keep improving rather than resting on how it has always been done.
We give our people real responsibility and back them, so you deal with people who can actually help.
A real person on the phone and WhatsApp, proactive follow-up, and a team that treats every customer as the most important one in the room.
Today’s best becomes tomorrow’s baseline.
The People Behind the Precision
New Way is a family business, now run by its second generation and built by a team of more than 100 specialists in manufacturing, fabrication, installation, and project management. One standard holds it together: treat every project like it is going into our own home.
Trusted & Authorized Fabricators 
of World-Class Brands
We are proud to be authorized fabricators for Renson, Aqara, and Lutron — delivering premium
shading, smart home, and outdoor comfort solutions to designers and dealers worldwide
Ready to grow your business with premium 
roller blinds trusted by Lutron, Aqara & Renson?
Join our dealer network and offer world-class shading solutions backed by authorized fabricators and global support
Request a Sales Call
We’ll arrange your call and confirm next steps within 1 business day.
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Support Hours: Mon–Fri 9:00–18:00, Sat 10:00–14:00 (MYT)
